Pricing and plans

Pricing and plans

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$33/mo
$390 billed yearly (Save $78 per year)
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  • Everything in Newsletter plan, plus:
14-day free trialNo credit card requiredFree migrations

Join thousands of professional creators using Kit to grow their businesses

Matthew McConaughey

Founder of Lyrics of Livin newsletter

Nicole Walters

New York Times bestselling author, Emmy nominated producer, and CEO

Ali Abdaal

Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur

Susan Cain

#1 New York Times bestselling author, and speaker

Pat Flynn

Entrepreneur, YouTuber, and podcast host

James Clear

Author of #1 New York Times bestseller, Atomic Habits

Lil Jon

Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday

Mandy Moore

Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter

Andrew Huberman

Professor of Neurobiology & Ophthalmology at Stanford, and podcast host

Nisha Vora

Vegan cookbook author, YouTuber with 1M+ subscribers

Tim Ferriss

Five-time New York Times bestselling author, podcast host

Tomi Adeyemi

Time 100 most influential people, #1 New York Times bestselling novelist

Mark Manson

Three-time #1 New York Times bestselling author

Rachel Rodgers

Angel investor, CEO & Founder of Hello Seven

Ryan Holiday

#1 New York Times bestselling author, podcast host

Sahil Bloom

Entrepreneur, investor, and newsletter writer with 800K+ subscribers

Tim McGraw

Grammy award-winning singer and songwriter

Skinny Confidential

Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show

Robert Greene

#1 New York Times bestselling author

Gillian Perkins

Entrepreneur and digital marketing expert with 35M+ views on YouTube

Arthur Brooks

Harvard professor, PhD social scientist, and #1 bestselling author

Lindsey Stirling

Violinist, dancer, and award-winning songwriter

Courtland Allen

Y Combinator alum, full-stack web developer, and founder of Indie Hackers

Shannon Wild

National Geographic wildlife photographer and filmmaker

Lindsay Ostrom

Creator of food blog Pinch of Yum

Chris Guillebeau

New York Times bestselling author, traveler

Katie Wells

Bestselling author, podcast host, and founder of Wellness Mama

Neil Patel

Top 10 marketer by Forbes, New York Times bestselling author

Shane Parrish

New York Times bestselling author, and newsletter writer

Maya Krampf

Bestselling author, founder of food blog Wholesome Yum

Matthew McConaughey

Founder of Lyrics of Livin newsletter

Nicole Walters

New York Times bestselling author, Emmy nominated producer, and CEO

Ali Abdaal

Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur

Susan Cain

#1 New York Times bestselling author, and speaker

Pat Flynn

Entrepreneur, YouTuber, and podcast host

James Clear

Author of #1 New York Times bestseller, Atomic Habits

Lil Jon

Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday

Mandy Moore

Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter

Andrew Huberman

Professor of Neurobiology & Ophthalmology at Stanford, and podcast host

Nisha Vora

Vegan cookbook author, YouTuber with 1M+ subscribers

Tim Ferriss

Five-time New York Times bestselling author, podcast host

Tomi Adeyemi

Time 100 most influential people, #1 New York Times bestselling novelist

Mark Manson

Three-time #1 New York Times bestselling author

Rachel Rodgers

Angel investor, CEO & Founder of Hello Seven

Ryan Holiday

#1 New York Times bestselling author, podcast host

Sahil Bloom

Entrepreneur, investor, and newsletter writer with 800K+ subscribers

Tim McGraw

Grammy award-winning singer and songwriter

Skinny Confidential

Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show

Robert Greene

#1 New York Times bestselling author

Gillian Perkins

Entrepreneur and digital marketing expert with 35M+ views on YouTube

Arthur Brooks

Harvard professor, PhD social scientist, and #1 bestselling author

Lindsey Stirling

Violinist, dancer, and award-winning songwriter

Courtland Allen

Y Combinator alum, full-stack web developer, and founder of Indie Hackers

Shannon Wild

National Geographic wildlife photographer and filmmaker

Lindsay Ostrom

Creator of food blog Pinch of Yum

Chris Guillebeau

New York Times bestselling author, traveler

Katie Wells

Bestselling author, podcast host, and founder of Wellness Mama

Neil Patel

Top 10 marketer by Forbes, New York Times bestselling author

Shane Parrish

New York Times bestselling author, and newsletter writer

Maya Krampf

Bestselling author, founder of food blog Wholesome Yum

Matthew McConaughey

Founder of Lyrics of Livin newsletter

Nicole Walters

New York Times bestselling author, Emmy nominated producer, and CEO

Ali Abdaal

Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur

Susan Cain

#1 New York Times bestselling author, and speaker

Pat Flynn

Entrepreneur, YouTuber, and podcast host

James Clear

Author of #1 New York Times bestseller, Atomic Habits

Lil Jon

Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday

Mandy Moore

Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter

Andrew Huberman

Professor of Neurobiology & Ophthalmology at Stanford, and podcast host

Nisha Vora

Vegan cookbook author, YouTuber with 1M+ subscribers

Tim Ferriss

Five-time New York Times bestselling author, podcast host

Tomi Adeyemi

Time 100 most influential people, #1 New York Times bestselling novelist

Mark Manson

Three-time #1 New York Times bestselling author

Rachel Rodgers

Angel investor, CEO & Founder of Hello Seven

Ryan Holiday

#1 New York Times bestselling author, podcast host

Sahil Bloom

Entrepreneur, investor, and newsletter writer with 800K+ subscribers

Tim McGraw

Grammy award-winning singer and songwriter

Skinny Confidential

Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show

Robert Greene

#1 New York Times bestselling author

Gillian Perkins

Entrepreneur and digital marketing expert with 35M+ views on YouTube

Arthur Brooks

Harvard professor, PhD social scientist, and #1 bestselling author

Lindsey Stirling

Violinist, dancer, and award-winning songwriter

Courtland Allen

Y Combinator alum, full-stack web developer, and founder of Indie Hackers

Shannon Wild

National Geographic wildlife photographer and filmmaker

Lindsay Ostrom

Creator of food blog Pinch of Yum

Chris Guillebeau

New York Times bestselling author, traveler

Katie Wells

Bestselling author, podcast host, and founder of Wellness Mama

Neil Patel

Top 10 marketer by Forbes, New York Times bestselling author

Shane Parrish

New York Times bestselling author, and newsletter writer

Maya Krampf

Bestselling author, founder of food blog Wholesome Yum

Compare plans and features

Newsletter
$0per month
Creator
$33per month
Pro
$66per month
Grow your audience
Subscribers
The total number of subscribers you can manage in your account. Subscribers are only counted if they are unique and active.
Up to 10,000
Create landing pages
No website? No problem. Create focused landing pages to capture emails, test ideas, or promote specific offers.
Unlimited
Unlimited
Unlimited
Create email opt-in forms
Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.
Unlimited
Unlimited
Unlimited
Create a newsletter feed & website
Create a mini website with your Creator Profile to host all your newsletter content, links, products, and more.
Landing page and form templates
Whether you're creating a landing page or a form, we have a library of beautiful customizable templates to help you get started.
Customizable domain
Customize your free Kit domain or connect your own custom domain so all your landing pages are branded.
Unlimited traffic
We’re here to help you grow your audience. So share your ideas with the world. Our servers can handle it.
Deliver opt-in incentives
Offer a freebie digital file to your audience that will be delivered automatically when they sign up.
List growth reporting
Detailed analytics of your audience growth. See what forms or pages people are signing up for, and track unsubscribes too.
Free Recommendations
Grow your email list with high quality subscribers through the network of Kit creators.
Smart Recommendations
Smart Recommendations guarantees your newsletter is promoted across relevant creator sign up forms.
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Facebook custom audiences
Dynamically sync subscribers in Kit to your Facebook custom audiences for stronger ad targeting.
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Newsletter referral system
Get a free SparkLoop plan (worth $99/mo) to build a reward referral program to drive newsletter growth.
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Subscriber management
Subscriber tagging
Tag subscribers by entry point, interest, actions, and any other way you want to organize subscribers on your email list.
Subscriber segmentation
Segment subscribers by grouping tags in the same category to personalize your communications.
Unsubscribe page builder
Create topics of interests and customize your unsubscribe page to reduce subscriber churn.
Users
The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts.
1
2
Unlimited
Subscriber engagement scoring
Identify your highest-value subscribers for sponsor pitches, VIP offers, or re-engagement campaigns.
-
-
Send email campaigns
Send email broadcasts
Send or schedule one-time email campaigns or newsletters to your list.
Email template library
Use our email templates as a starting point to easily customize your email so it fits your brand and content.
Image library
Access to your own image library with photos you use often, Unsplash, and your own Instagram photos.
Create custom email templates
Create your very own custom email templates with HTML/CSS.
Conditional email content
Use Liquid to deeply personalize your content, showing different relevant content to different subscribers based on their tags.
Resend unopened campaigns
One-click to resend email campaigns to subscribers who have not yet opened the email to boost open rate and engagement.
A/B split testing
A/B test your email subject lines to see how you can improve your email open rates.
2 subject lines
2 subject lines
5 subject lines
Remove Kit branding
Toggle off the Kit branding on landing pages, emails, and product pages.
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Email editor version history
Your drafts are fully protected. Jump back to any version, see what changed, and collaborate with confidence.
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Advanced A/B split testing
Test up to five different subject lines or test your content to see how you can improve your email open and click rates.
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Collaborative editing
Multiple team members can work on the same email simultaneously—seeing changes in real-time as they happen.
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-
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Deliverability reporting
Catch deliverability issues before they hurt your revenue—see exactly which email providers or segments are underperforming.
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Insights dashboard
Track ROI across your entire marketing funnel—see which campaigns drive revenue and which need optimization.
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Automate your work
Content snippets
Have content you reuse over and over in emails? Create content snippets you can automatically insert and save time.
Visual automation template library
Pre-built automation email funnels to help you save time and get started with automating your marketing.
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Unlimited
Unlimited
Visual automation builder
Build email funnels based on user behaviors to automatically manage subscribers and trigger emails with split paths and more.
Unlimited
Unlimited
API documentation
Get access to Kit's API to build your own integration to organize your email subscribers and connect with them.
Automated email sequences
Create and send a series of emails automatically, like a series of welcome emails or a series of your best content.
1
RSS Campaigns
Set up campaigns to automatically create and send emails when you publish new blog content and your RSS feed updates.
-
100+ direct apps
Integrate your favorite tools to reduce complexity, manual tasks, and extend the functionality of Kit through the Kit App Store
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Monetize your content
Sell digital products
Create customizable sales page and easy checkout flow to help you sell more products with a full suite of pricing methods.
Run paid newsletters
Charge subscribers access to a paid newsletter—monthly, quarterly, or annually. Plus, you can have public newsletter page with gated posts to convert more subscribers.
Sell recurring subscriptions
Charge for a recurring membership for coaching packages, sponsorships, community access, and more.
Set up virtual tip jars
Give your audience an easy way to say thanks. Accept support from your super fans, and get tips and donations for your work.
Low transaction fees
For any digital products or subscription—inclusive of credit card processing fees, so Kit only takes 0.6% of the total fees.
3.5% + 30c
3.5% + 30c
3.5% + 30c
-
-
23.5%
23.5%
Support
Kit University
Our in-house creator education team creates courses to support you in growing your audience and income. Your success is our success.
Product support
Questions answered fast to keep you creating. Most are handled instantly by our Kit AI assistant. The rest go straight to our team.
Email support
24/7 support (email & chat)
24/7 priority support (email & chat)
Free migration from another platform
Looking to switch over to Kit from another platform? We have an in-house team to rebuild your forms, templates, and automations.
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Start 14-day trial

The specificity of the technology that Kit offers and will continue to offer is the game changer for me. It's worth the money. It really is.

Jo Franco

Founder of JoClub

Automate your growth

Start free trialRequest free migration

14-day free trial. No card required. Free migrations.

Matthew McConaughey

NYT Bestselling Author

FAQs

Frequently asked questions.

Is Kit built for people like me?
Kit is for creators who mean business.
Success in our world isn’t easily achieved, and Kit creators know what success really takes—serious passion, commitment, and purpose. They know that being a successful creator is more than just building a profitable business; it’s also about building a valuable one, too.
No matter what you create, sell, or build, if this resonates with you, then Kit is home to you.
Let’s build a profitable and valuable business together.
Which plan should I choose?
We have something for you no matter what you’re focusing on in your creator business:
Our Newsletter Plan is perfect if you’re focused on building your audience. It gives you essential tools to build and engage an audience of up to 10,000 subscribers, for free.
Our Creator Plan is perfect if you’ve established a diverse audience and multiple product offerings. You can streamline your workflows and scale your business to save time and earn more.
Our Pro Plan is perfect if you want to maximize the efficiency and effectiveness of your established business. You’ll have the tools to reinvest in you growth and analyze your performance, scaling your business even further.
How many emails can I send with Kit?
There are no sending limits on any of our plans at Kit. You can send as many emails as you want on any of our plans.
What happens when my trial of the Creator or Pro Plan ends?
Your free trial is 14-days for the Creator and Pro Plan—no credit card required to start.
Once your trial is over, you’ll need to add a credit card to continue using your Creator or Pro Plan. You can add in your billing information before your trial is over so your account doesn’t skip a beat.
Don’t need the Creator or Pro Plan just yet? You can also continue with the Newsletter Plan.
What happens when I outgrow my subscriber limit on my plan?
Visualizing your goal is a key to your success. And we will never interrupt your growing business.
When you go over your plan’s limit, we’ll automatically upgrade it to the next subscriber tier. Your account won’t skip a beat. You’ll continue gathering subscribers and sending emails the whole time.
What happens if I clean my list and go under my current subscriber plan?
At this time, our team has to manually downgrade plans. If you plan to delete subscribers, please email help@kit.com so we can adjust your subscription.
If I don’t like Kit, can I request a refund?
We’d hate to see you go, but we totally understand if Kit is not the right fit for you.
Whether you’re on a monthly or an annual plan, we can give you a refund as long as you’re within the first 30 days of the date you signed up for your account. Our team will cancel your account and send that refund along immediately (but it will take 3-5 days to show up on your credit or debit card account).
If cost is the issue, don’t let that hold you back. Our Newsletter Plan is always available for you for up to 10,000 subscribers—for free.
Is it hard to switch to Kit if I already have an email list somewhere else?
Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for any creator on one of our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.